Anthony Belghiti — Coach & Sales Trainer

Anthony Belghiti - Principal of Belghiti Advisory

“I spent thirty years on the other side of the desk, with a number to hit. You don’t learn to close from a manual — you learn it when you have something to lose.”

Anthony Belghiti sold before he coached. Everything else follows from that.

His position: technique cannot be taught in the abstract. A wealth adviser and an insurance broker do not meet the same objections, and they do not close the same way. A method that ignores the gap produces salespeople who can recite it rather than hold it in front of a client.

Three continents

Thirty years selling, before teaching anyone to sell

Seventeen of them in the United States. Private banking at BNP Paribas in New York, executive search in San Diego, then nine years at American Express in Los Angeles building a wealth-management book. That is where he qualified as a Training Coach.

Europe next: Scor Global Investment in Paris, US Desk, institutional relationships. Then Casablanca, running Banque Populaire’s Europe–Americas business and a commercial organisation spread across several countries, each with its own selling culture and regulatory frame.

Three continents. The same thing held in all of them: an adviser does not close because he knows the product. He closes because he knows where his client actually stands.

He settled in Nice in 2021. He now trains sales forces in banking and insurance, and coaches executives through transitions. Business English remains a substantial part of the work — he is TESOL Cambridge certified and runs sessions in four languages, in whichever one the team actually works in.

Credentials

Professional Qualifications

Training Coach — American Express

Corporate training certification earned in-house at American Express, Los Angeles

TESOL Cambridge

Teaching English to Speakers of Other Languages certification

Baruch College, New York

Bachelor of Business Administration, completed by the American School of Banking, New York

Engagement

Work with Anthony directly

Every engagement — training, coaching or advisory — is scoped and delivered by Anthony personally. No intermediate layer, no bench of junior consultants.

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