Positioning

Two complementary practices

The firm runs two distinct practices. Sales training is its core: designed and delivered by Anthony Belghiti, drawing on thirty years of real selling in banking and insurance.

Advisory engagements answer a different need, expressed by the same clients: giving selling time back to their teams, and fixing a commercial organisation that no longer produces what it should. These engagements are scoped and run personally.

Operational efficiency

Giving selling time back to commercial teams and unblocking the back office.

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Commercial organisation

Sales-force structure, territories and portfolio allocation.

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How we work

Engagements run personally

Advisory engagements are carried out by Anthony Belghiti, with no intermediate layer: the person who scopes the work is the person who does it and the person who presents it to the executive committee.

Scope is deliberately bounded to what can be delivered at that standard. Beyond it, an engagement is resized or declined rather than subcontracted. Scope, deliverables and timeline are fixed during scoping, before any commercial proposal.

Discuss an engagement

Every engagement starts with a no-commitment scoping conversation: perimeter, deliverables, timeline and team composition.

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